IJCRRI Journ Cur Res ReInternational Journal of Current Research and ReviewI Journ Cur Res Re2231-21960975-5241Radiance Research Academy584HealthcareA SURVEY ON DOCTOR__ampersandsign#39;S EXPECTATION FROM MEDICAL REPRESENTATIVE IN KARNATAKA STATE C.AnkushL.Virendra S.K.KiranshankerD.SreedharJ.ManthanM.Muragundi P.N.Udupa7582This article is copyright of Popeye Publishing, 20092009This is an open-access article distributed under the terms of the Creative Commons Attribution (CC BY 4.0) Licence. You may share and adapt the material, but must give appropriate credit to the source, provide a link to the licence, and indicate if changes were made.

The aim of present study was to know to the effectiveness of personal selling in perception of doctors and to find out exactly what doctors expect from medical representative.A self-administered questionnaire was distributed to 200 doctors. Both open end and close end questions were included in the questionnaire. Results obtained from the study were informative. Doctors find the services rendered by medical representative useful. Today, providing information on price and discounts and availability of drugs are most important services rendered by medical representatives. So it was concluded from the study that many doctors are price sensitive today and want drugs at less price for their patients

Personal selling Perception Medical representative