Objective: To empower and engage the Self Help Groups (SHGs) women against violence during sex/intimacy with the use of IEC strategy so that they can act as change agents for other women in the community. Methods: This was a __ampersandsignlsquo;Multi-centric Action Research Demonstration Study__ampersandsignrsquo;. As an intervention, series of workshops were conducted with the help of pre-developed IEC material. Results: The intervention was found effective in the form of a significant change in level of perception among SHG women that violence during sex or intimacy is abnormal, improvement in awareness about women__ampersandsignrsquo;s right to decline to the partner from having sex while encountering violence from him and significant reduction in their experience of facing violence during intimacy or sex in last one year. Conclusion: This study provides experience of the feasibility; efficacy and impact of health education interventions and an insight into the development and implementation of effective interventions against violence during sex or intimacy in India.