Introduction: Non-communicable diseases (NCDs) are posing a major public health challenge in all countries globally. The print media, especially newspapers, can play a significant role in sensitizing people about the various risk factors, disease symptoms, available treatments, and recommendations for a healthy lifestyle. This study aimed to analyze the coverage of NCDs in English and Kannada daily newspapers and to understand the perspective of physicians and journalists towards it. Methods: Content analysis of two newspapers was carried out for assessing the coverage of articles based on NCDs. It was followed by carrying out in-depth interviews with 11 physicians and 11 journalists to understand their perspectives on coverage of NCDs in daily newspapers. Thematic analysis of the in-depth qualitative interviews was done manually to identify codes and categories. Results: The percentage of the total area occupied by NCD-related news in the daily newspaper was minimal (0.07%). According to the physicians, the coverage of health in newspapers was insufficient, and the presence of health products advertisements was misleading. The in-depth interviews with journalists revealed barriers in health reporting like difficulty in understanding medical terminologies, lack of insight into topics that need attention, and time constraints. Conclusions: This study directs attention towards better communication between health professionals and journalists for improved health coverage in newspapers