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<article xlink="http://www.w3.org/1999/xlink" dtd-version="1.0" article-type="healthcare" lang="en"><front><journal-meta><journal-id journal-id-type="publisher">IJCRR</journal-id><journal-id journal-id-type="nlm-ta">I Journ Cur Res Re</journal-id><journal-title-group><journal-title>International Journal of Current Research and Review</journal-title><abbrev-journal-title abbrev-type="pubmed">I Journ Cur Res Re</abbrev-journal-title></journal-title-group><issn pub-type="ppub">2231-2196</issn><issn pub-type="opub">0975-5241</issn><publisher><publisher-name>Radiance Research Academy</publisher-name></publisher></journal-meta><article-meta><article-id pub-id-type="publisher-id">2997</article-id><article-id pub-id-type="doi"/><article-id pub-id-type="doi-url"> http://dx.doi.org/10.31782/IJCRR.2020.122016</article-id><article-categories><subj-group subj-group-type="heading"><subject>Healthcare</subject></subj-group></article-categories><title-group><article-title>Health Communication in Digital Era: A Study of Sub-Urban City of Jaipur&#13;
</article-title></title-group><contrib-group><contrib contrib-type="author"><name><surname>Singh</surname><given-names>Maninder Kumar</given-names></name></contrib><contrib contrib-type="author"><name><surname>Kumar</surname><given-names>Subhash</given-names></name></contrib></contrib-group><pub-date pub-type="ppub"><day>27</day><month>10</month><year>2020</year></pub-date><volume>0)</volume><issue/><fpage>75</fpage><lpage>80</lpage><permissions><copyright-statement>This article is copyright of Popeye Publishing, 2009</copyright-statement><copyright-year>2009</copyright-year><license license-type="open-access" href="http://creativecommons.org/licenses/by/4.0/"><license-p>This is an open-access article distributed under the terms of the Creative Commons Attribution (CC BY 4.0) Licence. You may share and adapt the material, but must give appropriate credit to the source, provide a link to the licence, and indicate if changes were made.</license-p></license></permissions><abstract><p>Introduction: Health communication generally deals with the process of communicating promotional health information on personal health and hygiene and educational campaigns on public health and sanitation. In this study on health, communication pursues target audience knowledge on health issues, demonstrate healthy practices, support health services and dispel the misconceptions about health. Materials and Methods: Keeping the study objectives in view an interview schedule was developed for data collection. The questionnaire was administered through a Google form. A random sample from the target audience group was selected for the study. Results: The total one hundred and thirty-three respondents from four villages were responded to the survey. In which majority of the respondents 52% are less than 40 years of age and 53% of the respondents are male, 47% of the respondents are female. A great majority (98 %) of the respondents are aware of health and hygiene. More than 90% of the respondent had a fairly good idea about various aspects of personal hygiene. Respondents reported that updated information on social media 68% and mobile apps 55% play a vital role. On self-protection from disease, more than 90% of respondents__ampersandsignrsquo; state that they drink potable water, and keep the surroundings clean. In an analysis about media is creating awareness on personal health and hygiene, social media 87 % among them through awareness campaigns,television and radio 75% and mobile apps 52%. Government basic training on health and hygiene, 77 % of the respondents said such training was never given. Conclusion: The study reveals that the respondents have a fairly good knowledge of personal health and hygiene. The respondents have a very positive perception of health and hygiene and its importance to individual wellbeing.&#13;
</p></abstract><kwd-group><kwd> Communication</kwd><kwd> Development</kwd><kwd> Health</kwd><kwd> Media</kwd><kwd> Strategy</kwd><kwd> Information</kwd><kwd> Digital</kwd></kwd-group></article-meta></front></article>
