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<article xlink="http://www.w3.org/1999/xlink" dtd-version="1.0" article-type="healthcare" lang="en"><front><journal-meta><journal-id journal-id-type="publisher">IJCRR</journal-id><journal-id journal-id-type="nlm-ta">I Journ Cur Res Re</journal-id><journal-title-group><journal-title>International Journal of Current Research and Review</journal-title><abbrev-journal-title abbrev-type="pubmed">I Journ Cur Res Re</abbrev-journal-title></journal-title-group><issn pub-type="ppub">2231-2196</issn><issn pub-type="opub">0975-5241</issn><publisher><publisher-name>Radiance Research Academy</publisher-name></publisher></journal-meta><article-meta><article-id pub-id-type="publisher-id">2850</article-id><article-id pub-id-type="doi"/><article-id pub-id-type="doi-url"> http://dx.doi.org/10.31782/IJCRR.2020.121715</article-id><article-categories><subj-group subj-group-type="heading"><subject>Healthcare</subject></subj-group></article-categories><title-group><article-title>COVID-19 and Indian Commerce: An Analysis of Fast Moving Consumer Goods (FMCG), and Retail Industries of Tomorrow&#13;
</article-title></title-group><contrib-group><contrib contrib-type="author"><name><surname>Shetty</surname><given-names>Gaurav</given-names></name></contrib><contrib contrib-type="author"><name><surname>Nougarahiya</surname><given-names>Shrey</given-names></name></contrib><contrib contrib-type="author"><name><surname>Mandloi</surname><given-names>Dheeraj</given-names></name></contrib><contrib contrib-type="author"><name><surname>Sarsodia</surname><given-names>Tapesh</given-names></name></contrib><contrib contrib-type="author"><name><surname>Dabade</surname><given-names>Sapna Jain</given-names></name></contrib></contrib-group><pub-date pub-type="ppub"><day>8</day><month>09</month><year>2020</year></pub-date><volume>7)</volume><issue/><fpage>23</fpage><lpage>31</lpage><permissions><copyright-statement>This article is copyright of Popeye Publishing, 2009</copyright-statement><copyright-year>2009</copyright-year><license license-type="open-access" href="http://creativecommons.org/licenses/by/4.0/"><license-p>This is an open-access article distributed under the terms of the Creative Commons Attribution (CC BY 4.0) Licence. You may share and adapt the material, but must give appropriate credit to the source, provide a link to the licence, and indicate if changes were made.</license-p></license></permissions><abstract><p>Introduction: This paper examines the effect of COVID-19 on Fast Moving Consumer Goods (FMCG) and Retail industries of India and examines emerging trends in these markets. Background: COVID-19 has impacted our lives from all the fronts. Businesses and Global Commerce will never be the same once the world restarts post COVID-19. Multiple new trends like Direct to Consumer model(D2C), Omnichannel fulfilment, etc. would emerge in the industries of tomorrow. Macroeconomic Dynamics, consumer behaviour and supply-side disruptions form a complex network that drives these trends in the economy. This network has to be studied to proactively identify the emerging trends in the industry. Methods: Existing literature on COVID-19 and its effect on business and commerce in India were retrieved through secondary research. The retrieved literature was analyzed to identify emerging trends. Conclusion: Emerging trends in FMCG and Retail industry suggest that the previously existing layers of wholesalers, distributors, etc. between the producer and the end consumer is being eliminated. Companies are leveraging technology to achieve direct distribution and thus, are getting closer to the customer.&#13;
</p></abstract><kwd-group><kwd>COVID-19</kwd><kwd> Fast-moving consumer goods (FMCG)</kwd><kwd> Retail</kwd><kwd> Post COVID FMCG</kwd><kwd> COVID-19 and Commerce</kwd><kwd> COVID -19 and Business</kwd></kwd-group></article-meta></front></article>
