Introduction: The number of infertile couples are rapidly increasing in Korean society for a variety of reasons, including increased marriage age, stress, environmental pollution, number of working couples, and increased __ampersandsignlsquo;3 abandonments__ampersandsignrsquo; tendency Aim and Objective: This study was motivated by the need to develop an effective nursing intervention for women undergoing infertility treatment under Korean sociocultural background. Using ethnographic research method, this study has nine married women who are diagnosed infertile and pursuing medical treatment as informants. Result: The study has found a common cultural experience from the women undergoing infertility treatment expressed as __ampersandsignlsquo;getting rid of stigma of deficient women__ampersandsignrsquo;. This cultural theme can be divided into the following 4 categories: __ampersandsignlsquo;turning into life of a loser__ampersandsignrsquo;, __ampersandsignlsquo;doing homework to be recognized for my existence__ampersandsignrsquo;, __ampersandsignlsquo;the ambivalence about infertility treatment__ampersandsignrsquo;, __ampersandsignlsquo;positioning the value of being myself__ampersandsignrsquo;. This study argues that it is necessary to develop and activate a program that encourages women to maintain and recover a positive self-concept and self-esteem. Conclusion: It is suggested that nursing care, policy, and social support related to infertility issues should be approached based on the positions, perspectives, and experiences of women who are undergoing infertility treatment in order to promote physical, mental, and socio-cultural health of them.