Background: Anaemia is prevalent among population of all strata; whether rich or poor, educational profile high or low, it is prevalent everywhere. Iron deficiency anaemia is a serious public health problem having a significance impact on life of everybody. It affects the physical, mental and psycho-social development of the victim, causing generalized weakness, lethargy, lassitude, with effect on optimal work performance, amount to certain behavioural problems. Status of anaemia in child bearing age has areasonable impact on whole life span and has a reasonable impact on the outcome of pregnancy. Objectives: 1. To assess the prevalence and associated factors of anaemia. Materials and Methods: Across-sectional purposive study was conducted on 436 females of reproductive age group (15 to 49 years), residing in the field practice area of urban health training centre of department of community medicine, Geetanjali medical college and hospital, Udaipur, (Rajasthan). Study period was from May 2015 to April 2016. Results: The prevalence of anaemia among the age group above 18 years was (73.8%), educated (72.4%), nuclear family (73.3%), married (87.1%), and low socio-economic status group V (79.9 %). Among anaemic subjects,(76%) were vegetarian, mean haemoglobin 10.11__ampersandsignplusmn;1.03 gm %, and (3.2%) were severely anaemic. History of worm infestation having anaemia was (89.2%), and symptoms of easy fatigability among the anaemic were (84.8%) Conclusion: The results of the study simplify the need to concentrate on anaemia prophylaxis measures, already in existence for masses and also for child bearing women. The component of health education including nutrition education also to be strengthened with awareness to the public.