IJCRRI Journ Cur Res ReInternational Journal of Current Research and ReviewI Journ Cur Res Re2231-21960975-5241Radiance Research Academy2238HealthcareCOMMUNICATION STRATAGEM AND ITS IMPORTANCE IN HEALTH CARE SECTOR: A STUDY BagdiAarti812This article is copyright of Popeye Publishing, 20092009This is an open-access article distributed under the terms of the Creative Commons Attribution (CC BY 4.0) Licence. You may share and adapt the material, but must give appropriate credit to the source, provide a link to the licence, and indicate if changes were made.

This study reflects the importance of the communication strategy in Healthcare sector. The business of pharmaceutical industry is totally dependent upon the communication strategy opted by the sales people in marketing. Healthy communication between a Medical representative and the Health professional (doctor/ nurse/ pharmacist) helps to build a strong foundation for the business growth. Besides that, some secondary factors also which play a significant role to lead the product demand in sight of doctor. Thus, a question arises do the “trained” sales representative are enough to carry on the mrunning horse of an organization? What are the factors which a doctor think should be fulfilled by the Medical representative?