The aim of this research is to find the quality needs for improvement of non-formal organization/service sector__ampersandsignrsquo;s productivity. The non-formal organization or unorganized sector consists of all unincorporated private enterprises owned by individuals or households engaged in the sale and production of goods and services operated on a proprietary or partnership basis. Many parameters are responsible for increasing the productivity of the organization like public utility, selection of area, organized committee, finance and publicity. For deciding priorities and accessing the enhancement the quality of any non-formal organization, a questionnaire was prepared according to review of literatures. A survey was conducted with contacting 121 peoples/organizations and 26 people were interviewed in which 46 sample data collected from non-formal organization. SPSS 17.0 versions (statistical analysis software) used to analyze the sample data, which was received from the various peoples/organizations. As result of this study public utility was ranked highest followed by the selection of area, organizing committee, finance and publicity. After the application of this methodology to an event management group it is observed that they are highly managed and serving the best to the public.